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Seven lessons on running a recruitment campaign for your volunteer fire department, from the first notice board card to the candidate who walks in the door.
Seven lessons on filling the next intake at your hall without hoping somebody's cousin shows up.
Recruitment in most volunteer departments is a poster in the grocery store and a word at the coffee shop. It works until the year it doesn't, and by then the roster is short and the practice night is thin.
You'll write the department's own recruitment story, build reusable content you can put on the web and on social, and set up one place for a candidate to say they're interested. What you keep is a campaign you can run again next intake without starting over.
Recruitment leads: the intake that has to be filled before spring.
Deputy chiefs: the roster gaps you can see coming.
Members who volunteered to help: a poster, a phone and no plan behind them.
This course is part of the academy's invite-only offering.
Access to this course is managed by the academy owner. Reach out to them if you would like to join.